A long, long time ago (fairly recently), there were two different types of coffee drinkers (there were like a hundred, but we're talking about two here).
One, was the high-end, specialty-grade, craft coffee drinker. This person only purchased whole bean coffee and truly knew coffee. The other was a flavored coffee drinker. And the two never, ever, purchased the same bags of coffee.
Why?
Because specialty-grade, exquisite, flavored whole bean coffee was not a thing, so to speak.
The flavored coffees widely available set the bar with two notable traits: they were commercial grade and not fresh.
The SCA (Specialty Coffee Association) defines specialty-grade coffee as any coffee that scores above 80 on a 100 point scale. Coffee graded below 80 is commercial grade.
Historically, before the boom of craft coffee companies, the point of adding flavors to coffee was to cover up the already not so great commercial beans that were stale from having been roasted and distributed months prior.
This is also why many of the widely produced flavored coffees have strong, sugary flavors. Because there actually is strong, sugary flavor added.
Imagine the puke-face emoji here.
Why buy TBD Coffee Co flavored coffees?
Instead of smothering commercial grade beans with intense, sugary flavor, we let our specialty grade beans shine with subtle flavors.
Our flavored coffee is not sweet. All of our flavored coffees start as specialty-grade coffee roasted in small batches to a smooth medium.
We then hand-flavor our beans with an all natural, gluten free, sugar free, vegan oil.
Unlike other flavored coffee companies, we're not trying to mask subpar beans with flavor. We're enhancing already high-quality beans, with a subtle flavor.
Our flavored coffee is for the new era of coffee drinker, who appreciates fun, exotic flavors like Mexican Chocolate, while also recognizing quality.
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